## Don’t Take Our Word For It

Full Circle Insights is trusted by hundreds of top marketing teams

## First Touch, Last Touch, and Everything

Track and grow pipeline with transparent, real-time data that you control.

### Multi-Touch Attribution

Multi-Touch Attribution helps optimize budget and strategy by providing an in-depth look at what works – and what doesn’t.

Focus on the most effective touchpoints throughout the customer journey with customizable attribution models.

[Learn More](https://www.fullcircleinsights.com/product#attribution)

### Funnel Measurement

Funnel Measurement gives teams the tools to understand how prospects progress through the sales and marketing funnels.

By making it easy to identify bottlenecks, track conversions, and measure velocity rates, teams can improve lead flow and capture more opportunities.

[Learn More](https://www.fullcircleinsights.com/product#measurement)

### ABM Performance

ABM Performance integrates with ABM intent providers and syncs that data in Salesforce for ultimate marketing and sales alignment.

Make data-driven decisions, enhance personalized outreach, and drive stronger business outcomes with 360-views into high-value account and buyer group interactions.

[Learn More](https://www.fullcircleinsights.com/product#abm)

### Customer Journey Tracking

Customer Journey Tracking provides a 360 view of how all touchpoints – even previously unknown sessions – contribute to conversions.

Capture and track all interactions and link them to leads and contacts in Salesforce for a more accurate understanding of the customer and attribution.

[Learn More](https://www.fullcircleinsights.com/product#journey-tracking)

### Reporting & Dashboards

Reporting and Dashboards enable teams to make data-backed decisions that improve marketing ROI and sales outcomes with visuals of metrics.

Analyze performance, track KPIs, and build a better customer journey while working together in Salesforce.

## Why Marketing and Sales alignment is important for your revenue growth

Misalignment between marketing and sales technologies and processes can cost B2B companies 10% of revenue or more per year, according to HubSpot.

Additionally, Marketo has reported that alignment between sales and marketing can make the company 67% better at closing deals.

Source: *Hubspot; **Marketo; ⁺LinkedIn

## 10%

Decrease in revenue due to misalignment between marketing and sales technologies and processes (Hubspot)

### 67%

Alignment between marketing and sales can make the company 67% better at closing deals (Marketo)

### $1 Trillion

Linkedin estimated that $1 trillion in revenue is lost annually due to a lack of coordination between sales and marketing

.png)  
Join leading software companies like **_6sense, Twilio, and Glia_** who trust Full Circle Insights to **maximize marketing impact** and **drive revenue.**

**Smarter Campaigns. Bigger Wins.**

Learn How Full Circle Powers Growth for Computer Software Brands with a Personalized Demo

## Built for B2B Industries That Need Marketing Attribution Software

**Salesforce Clouds Explained: What B2B Marketers Absolutely Need to Know**  
Salesforce Clouds explained for B2B marketers. Learn how Sales Cloud, Marketing Cloud, and others drive pipeline, attribution, and revenue. Read and invest now.  
[Learn More **→**](https://www.fullcircleinsights.com/resource/salesforce-clouds)

**Revenue Operations vs. Sales Operations: What’s the Real Difference**  
Confused about revenue operations vs sales operations? Learn the real difference, when RevOps makes sense, and how to fix friction before it costs you growth.  
[Learn More **→**](https://www.fullcircleinsights.com/resource/revenue-operations-vs-sales-operations)

**HubSpot Salesforce Integration: How to Avoid the Funnel Tracking Mess**  
HubSpot Salesforce integration breaking your funnel data? Learn how to fix tracking gaps, attribution errors, and sync issues before they cost you revenue.  
[Learn More **→**](https://www.fullcircleinsights.com/resource/hubspot-salesforce-integration)

Webinar  
**Illuminating the Customer Journey: Reporting’s Role in Storytelling and ROI Measurement**  
Learn how our attribution modeling solution can help you drive revenue.  
  
Morgan Early  
11 Jan 2022

5 min read

Blog  
**AI in Attribution: Everything You Need to Know**  
As marketers, we’ve all asked “Am I going to be replaced by AI”? AI can actually make our jobs easier – even with tasks like attribution.  
  
Morgan Early  
11 Jan 2022

5 min read

Case Study  
**Rockwell Automation**  
Rockwell Automation Depends on Full Circle Insights to Create Multi-Touch Attribution Models and Track Pipeline with Accurate, Real-Time Data in Salesforce.  
  
Morgan Early  
11 Jan 2022

5 min read