# ABM Performance: Buying Groups

Welcome to the interactive demo of one of Full Circle Insights' products – Account-Based Marketing (ABM).

ABM enables the tracking of marketing activities at the organization level, focusing on interactions involving employees (contacts or leads) associated with a specific company. Importantly, this does not exclude tracking individual interactions or building traditional funnels within our tool. Instead, it extends functionality by adding a highly relevant context tailored to B2B companies.

To navigate through the screens, click on the purple-highlighted elements, use the arrow keys on your keyboard (left or right), or click the arrows in the bottom-right corner of the screen.

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